Executives are leading through the most unpredictable market conditions in recent history. Supply chain challenges are forcing leaders to pass costs to their customers, implement price increases, and find new ways to drive profitability while maintaining relationships and innovating to keep up with competition.
This commercial volatility is not driven by what label the media slaps onto the current market conditions, but is largely driven by two main factors: cost and demand. Leaders need an effective approach that accounts for rapid change in these areas. We can no longer use one pricing strategy across all business units and products, and as a result, we must be prepared with flexible strategies that can address changing dynamics and volatile markets – not just overall as a business, but within each product line.
Jeet Mukherjee provides a framework for commercial strategy depending on the cost and demand of your offerings, and tactics to improve profitability within each situation.
Please enter your information to download
Sign Up for Insights
Holden Advisors is a team of experts in pricing and sales performance.
We help build and protect our clients’ pricing power by leveraging decades of expertise in negotiation, sales strategy, and value-based pricing.
