As businesses continue to digitize and transform, old pricing models are becoming obsolete. Gone are the days where a large enterprise purchase must happen in one long arduous process, dragging hopeful sellers through procurement’s buzz saw and leaving speed and optimism in its wake. Companies need approaches that allow maximum flexibility for both the buyer and the seller.
While products become more sophisticated in their customization, pricing models must follow suit. This paper will cover benefits, core principles, and how to know where the microtransaction strategy could fit your business model.
Please enter your information to download
Sign Up for Insights
Holden Advisors is a team of experts in pricing and sales performance.
We help build and protect our clients’ pricing power by leveraging decades of expertise in negotiation, sales strategy, and value-based pricing.
