Increasing revenue. Growing market share. Maximizing profitability. These are typically the objectives companies have in mind when making a price change (increase OR decrease!), but when it comes to implementation, what’s the best way to tell how successful the effort was? Every commercial leader understands the effort that goes into setting the right price, so it’s important not to overlook some basic actions to mitigate the risk of falling short of our goals.
If this sounds like a lot of work, fear not. This whitepaper walks through three easy steps to guide you through answering the question of whether your pricing initiative was successful (or not).
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Holden Advisors is a team of experts in pricing and sales performance.
We help build and protect our clients’ pricing power by leveraging decades of expertise in negotiation, sales strategy, and value-based pricing.
