Carolyn Holden

CEO Emeritus

Carolyn leads Holden Advisors and focuses her efforts on client management, growth, and commitment to the firm’s core values. With a proven record in strategic planning, business development and growth, Carolyn works to foster thought-leadership throughout the firm, to guide our clients in fast changing markets and competitive landscapes.

As CEO, she oversees the goals and investment needed to drive thought-leadership and mastery in advising customers on more effective pricing and sales performance. Under her leadership, Holden Advisors has published 2 books, Pricing with Confidence and the ground-breaking Negotiating with Backbone, along with thought-provoking publications on gaining an outside-in view of customers, Backbone selling, and pricing for profits.

As an entrepreneurial leader, Carolyn drives the positioning of the firm, client relationships, and contracting, as well as resource planning and operations. She draws on 20 years of sales and marketing management experience. A veteran in selling professional services, her background includes venture-backed high technology start-ups as well as Fortune 500 organizations.