About Holden Advisors

Deep pricing & sales expertise

Driving Commercial Excellence

We help commercial teams quantify business value, price according to that value, and go to market more effectively – the essentials of improving pricing power.

In 30+ years of working with Fortune 500 corporations and venture-backed firms, we’ve developed expertise in price-setting, commercial implementation, and negotiation, to work with clients to improve their profits and grow their differential value over time.

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We believe that

Every company can increase profits when they focus on understanding and improving their differential value
Companies serve their customers better when they understand and evolve their dynamic value drivers
Building and maintaining true pricing power takes ongoing effort, not a ”one and done” pricing adjustment

We promise to

Apply real-world experience
Provide lasting know-how, tools, and sustainable change in capabilities
Deliver real profit improvement

Core Values

Client Improvement

Not customer service. We would rather end a relationship than waste a client’s money and resources on projects that won’t improve profitability.

Respect for the Individual

We believe every person deserves the chance to be heard, to be developed and to be recognized. We invest in our employees’ growth – professionally and personally.

Positive Conflict

Conflict is at the heart of change, and through it, companies become more successful. But, conflict for conflict sake is useless. We speak the hard truth with the intent to move forward.

The Power of Collaboration

No individual has the answer to everything. There is power in the expertise of others, both inside and outside of our client firms.

Open and Honest Communication

We say the things that are difficult to hear in a caring way. Equally, we open ourselves up to the truth. Soft pedaling stagnates relationships and companies.

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Holden Advisors is a team of experts in pricing and sales performance.

We help build and protect our clients’ pricing power by leveraging decades of expertise in negotiation, sales strategy, and value-based pricing.