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Field Report: Focus on Highest Paying Customers to Reduce Churn

Recently we performed a pricing outlier analysis for one of our clients.  Like any good pricing analyst would do, the team started with identifying customers receiving heavy discounts, or what…

Understand the Value You Offer to Your Customer

Celebrating 10 Years of Pricing with Confidence (video 3 of 11). Ellen Quackenbush discusses the second rule in Pricing with Confidence – “Understand the Value You Offer to Your Customer.” You ca…

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