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Is Your Product Really a Commodity?

| Adele Mclean | ,
Is Your Product a Commodity? Is it really? Or, does your customer cry commodity to get you to decrease your price? Adele McLean talks about how you can get out from under the negotiation tactic “cr…
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Don’t sell your products, sell what your products do

| Ellen Quackenbush |
Customers buy your products for a reason—namely, the impact your products have on their business results. If they could get the same results without buying your solution, believe me, they would. Th…
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Metromile Takes Page from GE Pricing Playbook to Disrupt Auto Insurance Market

| Pete Morelli |
In Pricing with Confidence, Reed Holden described the profit power of choosing the right, and sometimes innovative, pricing model. A stellar example of innovative pricing is when GE disrupted the m…
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Translating Value for Sellers and Customers

| Holden Advisors | ,
I recently spoke with a major supplier to semiconductor manufacturers. The semiconductor industry has a handful of global players owning 80% of the market. Predictably, the supplier’s business mode…
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