A wealth of candid,
practical insights

(And this is just scratching the surface.)

Resist the urge to stick it” to the competition”

When facing low-priced competition, think twice before “sticking it to the competition” by going in with a low, low price. Watch the video to learn why:

Nice Job, Netflix: Lessons from the price increase

Hear Pete Morelli talk about what we can learn from the price increase that Netflix rolled out last week.

B2B Negotiation is Much More Than a Sales Strategy

Management guru Peter Drucker stated that the purpose of business is to create and retain customers. But Drucker omitted an essential component for how companies stay in business — namely…

Warning: If You Compete Based on Price, Don’t Read This Blog

If you made it past the headline, you are likely not an importer of knock-off goods or the Walmart-wannabe of your industry. You hopefully compete on something other than price, which means you hav…

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