A wealth of candid,
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3 Essential Elements of a Successful Transformation

| Reed Holden | , ,
We’ve worked with many companies that are going through commercial transformations and, while I’m glad to see more and more companies adopting transformational efforts, the fact remains that many a…
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The Top 5 Articles from 2019

| Patrick McCullough | , ,
2019 was an exciting year for Holden Advisors, filled with thought-provoking and timely content reflecting key takeaways from special events and outlining optimal strategies to address the most pre…
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Successfully Drive Change Throughout a Commercial Transformation

| Brian Doyle |
Each year, Holden Advisors hosts an Executive Customer Forum to discuss the most pressing topics facing commercial organizations. This year, I had the honor of facilitating a discussion on how to b…
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Video: Is Your Product Really a Commodity?

| Adele Mclean | , ,
Is your product a commodity? Is it really? Or, do your customers cry commodity during negotiations to get you to decrease your price? Watch the video below and listen as Adele McLean talks about ho…
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