Pete is a Partner at Holden Advisors and leads the company’s sales consulting practice. As a consultant and executive coach, he helps organizations gain clarity around the value they provide, with sales and negotiation strategies to win more deals at higher prices.

He is responsible for improving clients’ overall customer selling strategies and value-based selling skills within organizations, building on best practices from negotiation strategy and psychology. Pete is a subject matter expert in sales and pricing alignment, focusing on the transition from “set price” to “get price.”

With 20+ years of experience in procurement, sales and pricing transformation, and deal coaching, Pete has helped clients grow and retain $100M+ of annual business.

Pete holds an MBA from the University of Rochester’s Simon Business School and a BA in Economics from Colby College. He is a former member of the U.S. National Rowing Team.