Published Articles

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"Price Buyers Are Chameleons"
By Rafe VanDenBerg, more...

"Price Buyers Aren't All Bad"
By Rafe VanDenBerg, more... 

"Yes... Give Them a Lower Price"
By Rafe VanDenBerg, more...

"A Godfather of Modern Pricing Speaks"
By Rafe VanDenBerg, more...

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"Don't Fear the Price Buyer"
By Rafe VanDenBerg, more... 

"Are They a Price Buyer or a Poker Player?"
By Nelson Hyde, more... 

"Go Ahead... Give them a Lower Price"
By Nelson Hyde, more... 

"You Don't Need to Lower Your Price"
By Nelson Hyde, more...

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"Making Salespeople the Champions of Your Pricing Strategy," Dr. Holden's latest article, from Pragmatic Marketing. 
article | PDF | request white paper

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"There's a Way to Win the Showdown with Customers"
Has your product strategy tied sales' hands? | blog

"The Game Buyers Play with Vendors" | blog

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"There's a Way to Win the Showdown with Your Customer."
By Reed Holden, December 13, 2012
HBR Blog Network | PDF

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"The Game Buyers Play with Vendors"
By Reed Holdenh, July 27, 2012
HBR Blog Network | PDF 

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"Using Case ROI to Determine Customer and Segment Value in Business-to-Business Environment" appears in book Visionary Pricing Reflections and Advances in Honor of Dan Nimer
Publication Date Nov. 2012 | request white paper