Beyond the Surgeon

White Paper Request

Working with a team of top surgeons, you’ve developed an industry-leading medical device. But sales have stalled. Surgeons love the product but can’t get it through their value analysis committees. Economic buyers, who have increasing control over the approval process, say they already have a similar product, and unless you are willing to drop your price significantly, they aren’t interested.

Sound familiar?

Selling medical devices and defending price has become a lot more complicatedTo build a winning position, you have to start with a comprehensive framework for customer value.


To receive your free copy of the white paper "Beyond the Surgeon: Value Selling in the New Age of Hospital Procurement," please complete and submit the information below. Also include any questions you would like us to personally answer. We will email you a free copy of the white paper and respond to your questions.