Co-founders Dr. Reed Holden and Mark Burton have released a new book that illuminates new pathways to pricing success. With ten simple rules, PRICING WITH CONFIDENCE demonstrates how managers can deliver both healthy profit margins and robust revenue growth while kicking their dreaded discounting habit. It’s a simple matter of linking the prices you charge to the value you deliver so your company can customize offerings for various types of buyers and differentiate your products from the competition. More...
What People Are Saying about Pricing with Confidence
Reviews by B2B Companies using our book Pricing with Confidence
- "Establishing 'go-to-market confidence' is one key lever in driving business results today, and Reed’s work establishes the foundational layer for organizations that are serious about controlling their profit destiny."
Thomas Jacobson, Global Managing Director Price and Profit Optimization, Accenture
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"This book helped take complex pricing topics and issues and make them simple enough so that virtually anyone in our business can use the insights and learnings and put them into practice."
Chris Provines, VP, Global Strategic Pricing, Reimbursement & Government Affairs
- “Pricing is the only ‘P’ of the four P’s of marketing that impacts the bottom line directly, yet it’s the least understood and focused on by business leaders. Pricing is so critical to a business, I now wonder why an entire course on the subject wasn’t required (or offered) as part of my MBA!”
Verne Harnish "Growth Guy," CEO Gazelles
- “Pricing with Confidence is required reading within the marketing team at LORD. Succinct, actionable, and thought provoking insight on every page. It’s the practitioners guide to improving price performance in a systematic way.”
Douglas LeRoy, Global Marketing, LORD Corporation
- "The Pricing Team at Maritz used a 'book report' approach by having each member of our team reporting on a chapter of Pricing with Confidence and highlighting the areas applicable to Maritz. We have used the book as a guide as we develop a strategic plan to improve pricing, heighten our focus on value to our clients, and improve the bottom line at Maritz."
Alicia Behrndt, Vice President, Global Financial Services, Maritz Holdings Inc.
- "Before reading Pricing with Confidence, we had the ability to set accurate rates. Now, with the aid of the ideas and strategies discussed in the book, we have the knowledge to use pricing as a competitive advantage to increase both revenue and profits."
Chuck Meintel, Vice President - Unum US Pricing
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The Strategy and Tactics of Pricing
Dr. Reed Holden, Co-author
A comprehensive, managerially-focused guide to formulating pricing. Practical in focus and lively in style, this volume explains ideas and concepts that are essential to integrate pricing successfully into marketing strategy and that should be a part of every marketer's repertoire. Features numerous walk-through examples, illustrating how companies successfully implement pricing strategies. The book now in its 3rd edition is the largest selling book on pricing in both academic and professional markets. |
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