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Thinking vs. Reacting in Pricing

How Fiat Chrysler "Got Smart on Pricing"
By Reed Holden From: How Fiat Chrysler 'Got Smart on Pricing' USA Today August 10, 2015 This is a great article with an important message: Think about your pricing.  Fiat Ch… http://holdenadvisors.com/holden-resource-center/blog/2015/08/thinking-vs-reacting-pricing/