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How Loyal Are Your Customers?: A Christmas Tree Vendor’s Friendships Inspire a Film

    New York Times, From Christmas Fixture to Film Star   By Adele McLean   The tale of the commodity Christmas tree. Twas the night before Christmas and all th… http://holdenadvisors.com/holden-resource-center/blog/2015/12/how-loyal-are-your-customers-christmas-tree-vendors-friendships-inspire-film/

The Challenger with Backbone - Part II

Give-Gets shift the power back to the seller
By Ellen Quackenbush In my last blog, I talked about how The Challenger Sale and Negotiating with Backbone is the one-two punch to winning profitable business in today’s tough … http://holdenadvisors.com/holden-resource-center/blog/2015/challenger-backbone-part-ii/