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The Consequences of a Discounting Culture

Discounting has an obvious upside, but the downside is discounting is often insidious and hidden: profit leakage and erosion of trust.
By Richard Harrington In a repor…

If Value Falls in the Woods

Does value only exist if the customer recognizes it?
By Travis Umpleby If a tree falls in woods, and no one is around to hear it, does it make a sound?  After listening to a presentation in which the speaker claimed value didn’t …