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Reed's Book Reviews - June 2016

The Next 100 Years: A Forecast for the 21st Century by George Friedman. 2010, Doubleday, New York, NY. This is a terrific book. The author has a good grasp of global political … http://holdenadvisors.com/holden-resource-center/holden-pricing-newsletter/price-discounting/book-reviews0616/

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Manage Sales with Backbone

Cultivate negotiation confidence
By Reed Holden We talk a lot about how sales teams can Negotiate with Backbone, and rightly so.  This is a huge opportunity to take action in limiting discounts that companies … http://holdenadvisors.com/holden-resource-center/blog/2016/04/manage-sales-backbone/