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The New Value Alchemy

Turning Gold Into Lead
By Ellen Quackenbush Wireless carriers continue to amaze me by their drive to race each other to the bottom of the pricing curve.  Who can lose money faster to grab new custome…

Thinking vs. Reacting in Pricing

How Fiat Chrysler "Got Smart on Pricing"
By Reed Holden From: How Fiat Chrysler 'Got Smart on Pricing' USA Today August 10, 2015 This is a great article with an important message: Think about your pricing.  Fiat Ch…