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Voice of the Customer is Dead

Can 1s and 0s replace the richness of customer conversations?
By Alison Yama We’ve stopped talking to each other.  RIP Voice of the Customer.  Not literally, of course, but what used to be rich, meaningful Voice of the Customer research i… http://holdenadvisors.com/holden-resource-center/blog/2015/07/voice-customer-dead/